SHERWIN-WILLIAMS® PLANET COLOR®, BARRETT-JACKSON® AND ROUSH® PERFORMANCE PULL OUT ALL THE STOPS WITH LIMITED EDITION MUSTANGS

October 2010

Warrensville Heights, Ohio – Sherwin-Williams Automotive Finishes, the makers of Planet Color® Custom Finishes, has teamed with two of the most impressive names in the custom and performance automotive markets by introducing the Limited Edition 2010 and 2011 Barrett-Jackson® ROUSH® Ford Mustangs – soon to be available to the most discerning of muscle car enthusiasts.

Just 25 units (total!) of these high-performance coupes will be built with special Barrett-Jackson approved touches; and each is customizable to the buyer’s request.

“The only thing faster than this muscular Barrett-Jackson ROUSH Mustang was its bidding across the auction block,” said Craig Jackson, chairman/CEO of Barrett-Jackson, as the first performance Mustang was completed and auctioned at Barrett-Jackson’s recent Las Vegas auto auction event. “With the R2300 ROUSHcharger, forged internal components and a resonator exhaust, this is one good-looking Mustang that really moves.” 

It Starts with the Finish

The Barrett-Jackson ROUSH Mustang package starts with a special smoking hot Planet Color® Barrett-Jackson® Collector Color Series paint. An impressive 25 Barrett-Jackson color options will be available, allowing buyers to select both a unique exterior shade and a custom stripe package to truly make a Barrett-Jackson ROUSH Mustang one of their own.

“Barrett-Jackson and ROUSH have elevated these Mustangs from performance symbols to performance legends,” explained Steve Davis, president of Barrett-Jackson. “The special touches and the rich Planet Color paint scheme on these limited edition models will undoubtedly make them collectors’ items the day they roll out of ROUSH’s assembly facility.”

These mustangs include an extensive front, rear and side body kit, 20” chrome alloy wheels wrapped in high-performance Cooper RS3 tires and a lowered suspension. The few proud owners of these vehicles will be looking at one of the meanest and freshest interpretations of the Mustang they’ll ever find.

According to motorsport legend Jack Roush, “The 2010 Barrett-Jackson ROUSH Mustang ties two leading automotive brands together in an amazing package combining performance and unique styling. People who drive a regular production model ROUSH Mustang are used to getting plenty of second looks, but with the custom Barrett-Jackson paint in the gorgeous colors, these owners will experience envy on an entirely new level.”

What’s Under the Hood?

Starting with the R2300 performance V8, the cars feature custom intake manifolds, intercoolers and radiators, cold air induction, a thoroughly revised fuel system, an upgrade clutch and a lot more—enough to crank up the power to a rock-solid 540hp and a stump-pulling 510 ft/lb of torque.

That’s a nearly 230 pony improvement over a stock Mustang GT. This will be a one-year-only engine as the 2011 car will feature the new 5.0 Liter “Coyote” engine. Thus, each model year car will be truly unique from a drive train perspective.

ROUSH’s high performance shop also came up with a custom interior package and plenty of unique appearances, including leather and black suede, featuring a contrasting red Barrett-Jackson logo.  The interior also gets an individually-painted serial badge identifying the 1-25 sequence numbers.

And if you pop the hood, owners will find a serialized Barrett-Jackson badge parked not far from the ROUSH plaque signed by the actual engine builder.

“We wanted to give customers the opportunity to enjoy the collectability of a very limited edition series of performance cars but still be able to customize it,” added Davis. “By teaming with ROUSH and Sherwin-Williams, we have merged both to give serious enthusiasts literally the best of both worlds.”

“In developing the custom colors utilized on these limited ROUSH Performance  Mustangs, Barrett-Jackson provided us with valuable information on re-styled vehicle colors from today’s top custom-car restorers,” said Adam Chafe, Sherwin-Williams Automotive Finishes Vice President, Marketing. “Subsequently, the same vibrant colors, including Red Hot Chili Pepper, Cobalt Blue and Yellow Jacket, will now be available for all automotive enthusiasts in our Planet Color® Barrett-Jackson® Collector Color Series.”

For more information about Planet Color® or Sherwin-Williams Automotive Finishes, go to www.sherwin-automotive.com/ or call 1-800-SWULTRA (1-800-798-5872).