SHERWIN-WILLIAMS AUTOMOTIVE FINISHES A-PLUS™ UNIVERSITY "WINNING THE KEYS" WORKSHOP TO BE HELD IN SAN DIEGO

August 2011

Warrensville Heights, Ohio - Sherwin-Williams Automotive Finishes will host the next A-Plus™ University "Winning the Keys" Estimating and Profitability Workshop Nov. 16-17, 2011, at the Hilton San Diego Resort and Spa.

Sherwin-Williams "Winning the Keys" workshop participants will obtain the skills, information and tools necessary to increase estimate profitability. Shop owners, managers, estimators and customer service representatives interested in improving their closing ratio and creating loyal customers should attend.

This two day hands-on workshop covers a variety of topics, such as:

• The Customer Experience
• The Estimate – Blueprint for Profit
• Effective Communication
• Increasing Productivity and Profitability

"Built by leading repair industry professionals for collision repair professionals, 'Winning the Keys' is custom tailored to teach attendees customer service and estimating," said Troy Neuerburg, Marketing Manager - Business Services for Sherwin-Williams Automotive Finishes. "Attendees will leave the workshop with the necessary knowledge and tools to negotiate profitable estimates, and implement loyalty while building sales techniques."

To register the A-Plus™ University "Winning the Keys" workshop online, go to www.sherwin-automotive.com/en/Events.aspx. For more information on the A-Plus™ Network, call (216) 332-8580.